Learn The Secrets

Let me guess...

• You dream of the day when you are able to produce professional-quality video content for high-paying liquor brand clients.
• You wish you could regularly book work with bars, restaurants and brands, who value your skill and mastery in producing cinematic beverages and product video.
• You’re unsure and frankly, overwhelmed when a client lead comes in and they ask “do you also do video?
• You are afraid of losing the job if you say no, but you lack the practical skills, knowledge and confidence, in order to say yes.
• You pass on video-related jobs because you are simply not confident in your videography skills, and feel like you do not match up to your desired level of excellence.
• You feel left behind, or like you are about to be, because so many clients are now requesting video alongside photography bids, due to social media.

You get less job leads and less revenue, because you don’t offer video.

And god forbid if your past clients are now working with other creatives with a more diverse skill set.

Let’s be real here...

There are a ton of YouTube videos and tutorials teaching “filmmaking” but it’s a massive undertaking.

There is so much to learn in this field, it ends up shutting you down.

At times it can feel unattainable and daunting. Like there is too much to learn.

• You often feel like you are “too late” or just not “good enough” because there are other people already doing what you want to do
• You worry that you aren’t doing enough, or learning enough, or knowing what to learn next, or even what to focus on
• There is so much to learn about cameras and settings and lighting, but there is also editing, color grading, sound design, etc

It’s a never ending avalanche of info and different things to learn, but each one unlocks another seemingly black hole of things to learn and gear to buy.

It feels like everyone is already doing this.

Everyone has a phone or a camera and can make a video. It feels like you don’t have anything new to offer, so why even try.

And when video project leads come in, you feel awkward and insecure.

You want the job, but you hate saying “No, I don’t offer that.”

THIS is leaving money on the table my friend.

• I felt very insecure in my abilities as a video creator, as well as in my business. I knew the type of clients I wanted to work for and the level of work I wanted to produce, but I felt stuck and a bit mystified.
• How could I create “cinematic” and engaging video content that stood out from a world that is saturated in video content?
• Liquor brands would reach out for photo jobs, but you all started asking: “Do you do video too?” I could do a little, but it was not on-par with the level of excellence I displayed in my photography.

• I didn’t want to miss out on the job, or the revenue, but I was scared to deliver a sub-par video to a valued client. Basically, I’d rather miss out on the money than create a video that didn’t live up to the client’s expectations of me.

This caused me a lot of frustration, feeling stuck, feeling insignificant or simply feeling not capable of creating the type of work I wanted to be able to create.

• I learned everything through a combination of gradually piecing different resources and advice together, but also screwing up
• But once I figured out how to film drink / product videos really well– it was like a switch, or like something was “unlocked.”
• Everything started clicking into place– not only career and finance wise, but my creative potential just exploded. I almost never feel limited by my own ability anymore–if there’s a type of video I want to create, I can figure out how to do it

Meet Your Vertical Video Teacher

Jordan Hughes

A multi-disciplinary creative in the food & beverage industry.

Jordan works as a photographer, videographer, and recipe developer for respected brands, bars and restaurant groups. In 2017, he started the Instagram and blog titled High-Proof Preacher, which has since been featured in Forbes, AskMen, Liquor.com, VinePair & on The Today Show. He was also awarded both the editor’s & reader’s choice for Best Drinks Instagram by Saveur Magazine.

In 2021, he launched the Cocktail Camera e-learning platform to provide specific education about beverage and product photography and content creation. Between both the 101 and Pro-level courses, Cocktail Camera has helped around 2,500 students from all over the world, including all over the United States, Germany, France, Great Britain, South Korea, Dubai, India, Australia, and beyond.

As Seen In

Here’s what you can expect to learn inside of Vertical Video Mastery:

• Learn the fundamentals of producing impactful vertical video and short-form storytelling
• Learn and understand essential video settings related to exposure, resolution and frame rate, and how to apply them regardless of the device use (whether it’s a smartphone or a mirrorless or DSLR camera)
• The self-paced course material contains thorough start-to-finish walk-throughs for various video shoot scenarios, like capturing video in a bar setting, shooting a branded video in-studio, and more
• Learn how to edit videos for maximum engagement. The material inside walks you through a general workflow for editing in Adobe Premiere Pro, an industry standard editing software, along with multiple start-to-finish tutorials showing how to edit different types of videos
• Connect with like-minded creatives via the private online member forum
• Learn how to approach potential brand clients and confidently pitch your services

Anytime you book a video shoot, you can come back and review the course material with your lifetime access. Videos range between 15-30 minutes each.

Don't take my word for it!

Check out what Myles had to say

Real talk, thank you for all these lessons! Your education is gold, and anyone worth your salt can watch them and immediately shoot amazing cocktail content. I never shot a drink before, but I went through your material, took lots of notes, and now I have several monthly retainer clients in my home city. This is all because of your videos. Thank you!

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